6 steps to a website SEO quick fix

Main points

• Evaluate your website SEO with monitoring tools
• Optimize internal, external, and backlink structures
• Complete and maintain business map profiles
• Fine-tune titles, meta descriptions, and keyword placement
• Compress and optimize images with appropriate alt text
• Ensure accurate indexing and resolve search console errors

Introduction

6 steps to a website SEO quick fix. You may have heard of the 80/20 rule, which suggests that roughly 80% of outcomes come from 20% of causes. Completing these 6 steps to a website SEO quick fix, is a process focused on addressing the critical 20% of factors that can drive significant improvements in your website’s search performance. These tasks represent an efficient way to allocate your initial SEO efforts and can deliver noticeable results if done correctly.

However, it’s important to remember that website SEO is a long-term game. Even effective changes can take weeks or months to reflect in search engine results. Patience is essential when implementing any website SEO strategy.

In the age of AI, the way we approach SEO has evolved. While some processes are more automated, the core principles remain the same: optimizing your website is still crucial if you want your business to be found by clients and customers.

Assess Before You Start

Before diving into these 6 steps to a website SEO quick fix, it’s crucial to have the right tools in place to monitor your website’s current performance. This allows you to track progress and measure the impact of the changes you make.

Suggested Free Tools for SEO Analysis

• Ahrefs Free SEO Tools
• Moz Free SEO Tools
• Rank Math SEO Analyzer
• Small SEO Tools Website Checker

By using these tools, you can assess key metrics like page speed, keyword performance, backlinks, and on-page SEO issues. Establish a baseline before you begin so you can measure improvements over time.

Links – Internal, External, and Backlinks

Links are one of the most influential factors in SEO. Optimizing your internal and external linking structure can yield substantial improvements in search visibility.

Internal Links

Ensure that your website has a logical and interconnected structure. Internal links (links from one page on your site to another) help search engines understand your content hierarchy and allow users to navigate your site more easily. Focus on:

• Linking to key service or product pages from your homepage
• Including internal links in blog posts to related content
• Ensuring no orphaned pages (pages with no internal links pointing to them)

External Links

When appropriate, link to authoritative external sources. This enhances user experience by providing valuable resources and signals to search engines that your content is well-researched.

Backlinks

Earning backlinks (links from other reputable websites to yours) is a long-term SEO strategy. While not an immediate quick fix, you can start by:

• Reaching out to industry partners for link placements
• Listing your business in local directories
• Sharing content on social media to increase its reach

Map Profiles (Google, Bing, Apple) – Complete and Maintain

Claiming and optimizing your business profiles on Google, Bing, and Apple Maps is a foundational step for local SEO. These profiles increase your visibility in local search results and help customers find critical information about your business.

Steps to Optimize Your Map Profiles

1. Claim or verify your business profile on Google Business Profile, Bing Places, and Apple Maps.
2. Ensure your name, address, and phone number (NAP) are accurate and consistent across all profiles.
3. Add business hours (including holiday hours), services offered, and high-quality images.
4. Regularly update your profile with new information like promotions, customer reviews, and business achievements.

Titles, Meta Descriptions, and Keyword Optimization

Using the right keywords in strategic locations helps search engines understand the purpose of your pages. Here are some quick ways to optimize your content:

1. SEO Title & Meta Description: Include your primary keyword naturally in these fields. Ensure they are compelling and accurately reflect the page’s content.
2. Page Title: Use the keyword in your H1 heading if it fits naturally.
3. Body Content: Incorporate keywords within the first and last sentences, and throughout the content in a way that reads naturally.

Avoid keyword stuffing—overloading your content with keywords can harm your rankings. Focus on providing value while integrating keywords seamlessly.

Image Optimization and Alt Text

Images enhance user experience, but if not optimized, they can slow down your site and harm your SEO.

Key Tasks for Image Optimization

• Compress Images: Reduce file size without sacrificing quality using tools like TinyPNG or ImageOptim or favourite of mine is Squoosh.app.
• Resize Images: Use appropriate dimensions for web display to improve load times.
• Alt Text: Add descriptive alt text that includes your primary keyword where appropriate. This improves accessibility and helps search engines understand image content.

Indexing and Search Console Errors

Ensure search engines can find and crawl your content effectively by managing indexing and fixing errors.

Steps to Submit for Indexing

1. After completing SEO updates, submit your page URL to Google Search Console and Bing Webmaster Tools.
2. Regularly check for indexing errors, crawl issues, and other problems reported by these tools.

Manual submission speeds up the indexing process, ensuring your improvements are recognized sooner.

Summary

Quick fixes can provide a strong foundation for better SEO performance, but meaningful improvements take time to manifest.

To recap, prioritize these key tasks:

• Evaluate your website with SEO monitoring tools
• Optimize internal, external, and backlink structures
• Complete and maintain business map profiles
• Fine-tune titles, meta descriptions, and keyword placement
• Compress and optimize images with appropriate alt text
• Ensure accurate indexing and resolve search console errors

Stay patient, complete your 6 steps to a website SEO quick fix then monitor your progress weekly, and continue refining your SEO strategy. In the evolving landscape of AI-driven search, maintaining a well-optimized website is essential to staying visible and competitive.